Binatone has launched a month-long nationwide promotion offering customers a 10 per cent discount on all its products as part of efforts to reward loyal consumers for their continued patronage.

The promotion, unveiled by Global Appliances Nigeria Limited, the official distributor of Binatone products in Nigeria, runs from 1 to 31 August 2026.

In a statement, the Managing Director of Global Appliances Nigeria Limited, Prasun Banerjee, said the anniversary offer was designed to appreciate customers for their loyalty while making the company’s products more affordable.

“This special offer is designed to deepen our bond with both existing and new customers while making our products even more accessible,” Banerjee said.

He described the promotion as a reflection of the company’s appreciation for the support it has received from Nigerian consumers over the years.

“This promotion is a reflection of Binatone’s deep connection with our customers in Nigeria and our commitment to offering high-quality, reliable and affordable appliances backed by excellent after-sales service,” Banerjee said.

According to the distributor, Binatone, which was founded in the United Kingdom more than 60 years ago and has operated in Nigeria since 1974, has built a reputation for producing quality, durable and innovative household appliances.

He said the company offers products across its cooling, home appliances and power protection categories, including blenders with unbreakable jugs, rechargeable fans, juicers, kitchen machines, fufu makers, yam pounders and air fryers.

Speaking on the company’s air fryer, Banerjee said, “This healthy cooking solution requires just a drop of oil.”

He added that all Binatone products come with a two-year warranty, making the anniversary promotion an opportunity for consumers to replace or upgrade their household appliances.

“There’s never been a better time to buy a Binatone fan, iron, blender, rechargeable fan or kitchen appliance,” said Banerjee, adding that the discount is available at major supermarkets and electronics stores nationwide, including Spar, Justrite, Jendol, Colors, Market Square, SIMS, Next Cash n Carry, Prince Ebeano and Sahad Stores, as well as other authorised retail outlets.

Banerjee also assured customers that Binatone products remain available through supermarkets, retail outlets and authorised dealers across the country, adding that the company remains committed to delivering value for money and consistent after-sales service.