Kaduna-born musician and content creator, Logik Tha Pro has 117,000 followers on Instagram. He tells VERA ALKALI how he blends music, humour and real-life situations to create content that resonates with his audience

For those who are reading about you for the first time, who is Logik Tha Pro?

I am a musician and content creator who has mastered the art of blending music with common life challenges and everyday situations, and presenting them in a humorous and entertaining way. I enjoy taking things that people experience in their daily lives and turning them into something they can laugh about and relate to.

For me, creativity is not just about making people laugh. It is also about telling stories and drawing attention to some of the realities people face, even if I do so through comedy.

Tell us about your upbringing and how Kaduna shaped the person you have become today.

Growing up in Kaduna taught me resilience. Kaduna is not necessarily the easiest thriving ground for creatives, especially when you consider the opportunities available in some other parts of the country. However, being a Kaduna boy has taught me to beat the odds and reach for goals that others might be too comfortable or relaxed to pursue.

I have come to realise that being in an environment where doing what you love is not always easy can actually push you to work harder. When opportunities are limited, you become more intentional about creating your own opportunities.

That experience has shaped me tremendously. It taught me not to wait for everything to be perfect before pursuing my dreams. I learnt to make the most of what I had and keep pushing, regardless of the circumstances.

What inspired you to start creating content professionally?

I did not initially start creating content with the intention of becoming a professional content creator. I was doing it mainly for fun because it was a part of me. I enjoyed creating, entertaining people and expressing myself.

Then, one of my videos went viral, and that changed my perspective. I realised that there was something here that could become more than just a hobby.

Because it was something I genuinely loved doing, I decided to push it further. I asked myself, ‘Why don’t I go all in?’ I knew I had what it took, so I decided to give it my best shot. That decision brought me to where I am today.

What was the reaction of your family and friends when you decided to pursue content creation?

I have been blessed to have very supportive people around me, both family and friends. It was not really a problem when they realised that I wanted to take content creation seriously and make a career out of it.

They have always supported me, and I would argue strongly that without them, I would not be the person I am today. My friends and family have been part of the support system behind my videos and other activities.

Sometimes, when you are pursuing a creative career, you need people who believe in you even when things are not moving as quickly as you would like. I have had that kind of support, and I am extremely grateful for it. I am pretty sure they are proud of me too.

Where do you get your ideas from?

I am pretty sure God gives me these ideas. Most times, I do not even plan them; they just come.

I could be in the middle of doing something completely unrelated to content creation and suddenly get an idea. Once it comes, I immediately record it on my phone. Later, when I have the time, I develop it further or complete the idea.

Sometimes, the ideas are so random and crazy that I wonder where they came from. But, I believe God is behind my creativity. He is my backbone, and I give Him the credit for the ideas I am able to come up with.

What makes you decide that an idea is worth turning into content?

It is largely about how the idea makes me feel. If I am genuinely impressed by it or I find myself laughing out loud at my own creation, then I know there is something there.

I also test some of my materials with my friends. They give me their honest opinions and let me know whether something is good enough or needs more work.

However, I have also learnt an important lesson along the way: sometimes, I am not necessarily the best judge of what the audience will love. There have been projects I did not think were particularly strong, but people ended up loving them and going crazy over them.

That has taught me that content is not always about what I personally like. It is about what the audience can connect with. Sometimes, you create something that speaks directly to people’s experiences without even realising how strongly they will respond to it.

What would you like people outside Northern Nigeria to understand about young creatives from the region?

I believe that Northern Nigeria has some of the most creative young talents in the country. There are very smart and intelligent young people who are incredibly skilled in different forms of art and entertainment.

The challenge is that there has not always been a strong enough platform for harnessing and showcasing these talents. There is so much potential in the North, but we need more structures, platforms, investment and opportunities for young creatives to thrive.

Thankfully, the North is gradually, but surely, expanding its presence in the Nigerian and global entertainment space. We are beginning to see more northern creatives gain recognition, and I believe this is only the beginning.

Soon, everybody will see exactly what the North has to offer.

Social media can change a person’s life very quickly. How have you personally handled the attention that comes with being a growing creator?

I have always appreciated a simple life with less noise and attention, but that has changed considerably over time.

The attention can be overwhelming sometimes, especially when you realise that people are constantly watching, discussing and reacting to what you do. However, I am learning to enjoy it and adjust to it. I have learnt to embrace both the advantages and disadvantages that come with visibility.

I am still learning to toughen my skin because I know there is still more attention to come. There is more greatness to achieve, and with more greatness comes more recognition.

Have you ever posted something that went viral and completely surprised you?

Yes, definitely. My first viral video really surprised me, but it was no match for the second one, which was ‘Legxus.’

That video did far better than I could have imagined at the time. The response was massive, and it showed me the kind of impact my content could have.

After those two videos, going viral has become a fairly normal process for me. I have gathered quite a number of viral videos since then, so I do not think another viral video would surprise me as much as those first ones did.

Can content creation genuinely provide financial stability for young Nigerians today?

Content creation can provide financial stability for young Nigerians, but it does not happen automatically. A creator has to learn how to properly and strategically position themselves for the opportunities that come with building a successful platform.

It is also important to make intentional decisions and avoid wasting opportunities. The business side of content creation is largely about recognising opportunities, understanding their value and using them wisely.

Having a large following is one thing; knowing how to convert your influence into sustainable opportunities is another. Creators need to understand branding, partnerships, audience management and the business side of the industry.

What is something about you that your followers would probably be surprised to know?

I think it would surprise a good number of my followers and people who know me to discover that I do not like unnecessary noise. I am actually a very calm person despite all the craziness I display online.

It would also surprise many people to know that I do not even enjoy being outside. I prefer being in my own space and enjoying my privacy rather than constantly attending events, clubs and other social gatherings.

But if I have to be outside, I would rather be with my friends. That way, I know I am going to have the most fun because I love to play, and my friends love to play as well.

There is a huge difference between the Logik Tha Pro people see online and who I am in my private life.

Has your growing popularity affected your personal or romantic relationships?

It has affected me in one way or another. I have lost a few good people who eventually realised that the whole experience was too overwhelming for them.

Fame and visibility can affect personal relationships because not everybody understands the demands that come with this kind of career. Sometimes, people only see the fun and excitement that comes with being a content creator, but they do not necessarily understand the pressure, expectations and responsibilities that come with it.

That said, I remain grateful to God because I still have some of the best people around me. Having genuine people who understand and support you means more to me than anything.

What is one major project or dream you are currently working towards?

I have a lot of projects in the works, but I would not want to disclose too much about them at the moment because I would rather surprise my audience.

What I can say is that the projects are nothing short of greatness. With time, everybody will see them and hopefully enjoy them as much as I have enjoyed working on them.

One of my biggest dreams is to make a blockbuster film. I am very interested in taking my creativity beyond short-form content and exploring the possibilities of film.

I am pretty confident that it will happen because I am already working towards it. It is not just a dream I talk about; it is something I intend to bring to life.

Where do you see your brand in the next three to five years?

I have very big dreams, so in five years, I see myself shutting down stadiums and theatres, delivering major artistic performances and reaching an even bigger audience.

I want to grow beyond being known simply as a content creator. I want to become a major entertainer and creative force who can move between music, comedy, acting and other forms of entertainment.

Most importantly, I want to remain grateful to God for the gifts He has given me.

I know that when the time is right, everything will unravel. I am focused on doing the work now and allowing the results to speak for themselves.

What is one thing you want people to remember about you beyond the content you create?

I want to be remembered as a messenger for the people, particularly the common man.

If you look closely at most of my skits, you will find that the essence is almost always to highlight the daily struggles of ordinary people and the little inconveniences and experiences that many people go through but rarely talk about.

I want my work to make people laugh, but I also want people to see themselves in it. If someone watches my content and says, ‘This is exactly what I experience,’ then I feel I have achieved something.

Beyond that, I want people to remember that love leads. I am a preacher of love. I genuinely believe that love is what we all need.

If people could harness the power of love and genuinely love their neighbours, irrespective of their background or circumstances, I believe the world would be a much better place.

At the end of the day, beyond the views, likes and numbers, I want my work to leave people with something positive. I want to be remembered not just for the things I made people laugh about, but also for the message of love and humanity behind them.