APG Global Associates Network Limited (APG Nigeria) has been appointed as the General Sales Agent (GSA) for Etihad Airways in Nigeria, marking a milestone in the continued expansion of the UAE national carrier across the African continent.

APG Nigeria, the Nigerian partner of the world-renowned APG Inc, is the leading global airline representation network, providing General Sales and Services (GSSA) solutions to more than 200 airline partners across over 170 countries.

The appointment was acknowledged through the signing of a Letter of Intent (LOI) at the prestigious Legend Hotel, Lagos on July 25, attended by senior executives from both organisations.

Representing Etihad Airways at the ceremony were Mr Javier Alija, Vice President, Global Sales & Distribution, and Mr Khaleefa Mohamed Al Hammadi, the Regional General Manager – Sales, Digital and Distribution, who reaffirmed the airline’s strategic commitment to the Nigerian market and its confidence in APG Nigeria as the ideal commercial partner to support Etihad’s ambitious growth plans.

Leading the APG Nigeria delegation were Mr Olufemi Adefope, Group Chairman; Mr. Christopher Isaiah, Group General Manager – Commercial; and Mrs Gloria Atumu, General Manager, APG Nigeria.

The partnership represents a significant step in Etihad Airways’ strategy to strengthen its commercial footprint in West Africa, leveraging Nigeria’s position as West Africa’s largest aviation and business travel market.

Speaking on the occasion, Mr Javier Alija, Vice President, Global Sales & Distribution, Etihad Airways, stated: “Nigeria represents one of the most important aviation markets in Africa, and we are delighted to partner with APG Nigeria as we strengthen our commercial presence.

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Commenting on the appointment, Mr Adefope, Chairman of APG Nigeria replied that: “We are honoured by the confidence Etihad Airways has placed in our organisation. This appointment reinforces our position as Nigeria’s foremost airline representation company, consistently delivering commercial excellence for leading airlines.

“We are fully committed to developing the Etihad brand in Nigeria, expanding its market presence, and creating sustainable long-term value for the airline,” he said.

Also speaking, Mr Christopher Isaiah, General Manager – Commercial, highlighted the strategic importance of the partnership.

“Etihad Airways is one of the world’s most respected premium airlines, renowned for innovation, service excellence, and global connectivity through Abu Dhabi, one of the world’s fastest-growing global aviation hubs,” the GM added.